Tuesday, 1 March 2011
While you and your spouse are tasting the wine, your kids are.... doing what? Running around and making a lot of noise while the owners say "Attention" every minute or two because your little ones are about to step on and/or break something? Or maybe just being bored and asking "Can we go yet" every minute or two.
Now let me compare this scene with Spier Wine Estate, about a 45-minute drive from Capetown, South Africa.
You arrive in a HUGE parking lot. There are at least 50 other cars there. The first thing you bump into on exiting the parking lot is a large market with all kinds of South African crafts.
Then you walk by a deli that sells Spiers wine and lots of yummy foods (think ham, cheeses, jams, relishes, pickles, chips...) and there is a huge picnic area out back where you can eat their food. There are two play areas for the kids, both with all-natural wooden equipment. There is a duck pond. There is a restaurant where you can have lunch or dinner with their wine. And then you can also taste their wine for a small fee.
Oh, and there's a hotel there, too, in case you would like to make the Spier Wine Estate your base for exploring the winelands of the Western Cape.
When it comes to marketing wine, the French could maybe learn a little from the South Africans, n'est-ce pas?